Artist Name

Email Address

Local Strategy

For your local strategy you need to decide whether you'd like to focus on hard ticket or soft ticket events. Hard ticket events should be sparse during your campaign. Maybe only 2 or 3. Soft ticket shows are a better fit if you are wanting to perform frequently in your local area.

Frequency

First step to forming a live performance strategy is to select the frequency you would like to tour/perform. We should decide whether we can do an extended weekend tour, or one-off weekend performances (no overnight stay).

One-Off Performances

Markets for one-off performances should not exceed 200 miles from your local city. These should include medium to large markets when possible.

One-Off Markets

Weekend Tour Routing

Your first tour route will center around your strongest regional anchor city with 7 additional regional markets. By routing through 8 optional markets securing performances in 3 to 4 of them is more likely.

Anchor Market

Your Anchor market should not be further than 500 miles away from your local market. This should the regional city where you have the most performance history or existing relationships including any friends or fans.

Additional Markets

Starting from your local market select 7 additional markets along the route to your anchor market. Make sure these markets are approximately 75 miles from each other and never more than 500 miles away from your local market.

Additional Weekend Route

For strategy purposes only, you should plan a second weekend route. This will be applicable in second and third campaigns or for artists who have already developed portions of their live performance strategy.

Anchor Market Two

Your second anchor market should be in a different direction from your first anchor (North, South, East, West). Eventually these two routes will be merged to create one tour route.

Additional Markets

Live Performance Strategy Buildout