Artists and Brands: Get Excited about Brand Partnerships

Artists and Brands: Get Excited about Brand Partnerships

Khalid and Uber. Chance the Rapper and Kit Kat. Chris Stapleton and Ram. Most people are familiar with these big brand partnerships between major artists and well-known brands, but what about smaller brand partnerships?

Developing artists often excuse the idea of obtaining a brand partnership early in their career, but pursuing these relationships early can lead to opportunities to reinforce your brand image, reach more potential fans, secure much needed marketing money, and position yourself as a legitimate artist.

The Need For Consistency and Authenticity in Marketing And Social Media

The Need For Consistency and Authenticity in Marketing And Social Media

The common thread throughout the panel discussion was consistency and genuinity. Katherine Forbes and Elisabeth Beckwitt spoke to how each individual in the music industry has their own vision. Only you can fulfill your dream, because it’s yours. Don’t try to copy what someone else is doing, because their end game is different than yours and you have something that only you can bring to the table.