Khalid and Uber. Chance the Rapper and Kit Kat. Chris Stapleton and Ram. Most people are familiar with these big brand partnerships between major artists and well-known brands, but what about smaller brand partnerships?
Developing artists often excuse the idea of obtaining a brand partnership early in their career, but pursuing these relationships early can lead to opportunities to reinforce your brand image, reach more potential fans, secure much needed marketing money, and position yourself as a legitimate artist.