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A day-to-day management program that provides support services, task fulfillment, and education for developing artists. 

We believe there are five pillars that make up every artist’s business foundation:

 
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WHAT WE DO

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Our Artists Receive

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Creative Services

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Elevated Opportunities

What We Believe

 

Our mission is to help artists find the balance between art and industry. This requires fostering artistic integrity and individuality while working towards revenue opportunities in the commercial music market. When one of these aspects takes over the other, the artist will feel dissatisfied; this usually results in them throwing out an entire project, along with the successful advancements they've made. They do all this in an attempt to either make more money or be more artistic.

 

You can learn more about our ideas and philosophy from our blog, Balancing Art & Industry. We take a look at the perspectives of professionals from all over the industry and find out how they balance the creative aspects of their work while maintaining focus on the business side of things.


What We're Listening To

Check out some of the official AGD Entertainment Spotify Playlists

For those that start from scratch and create something from nothing. Those who make a song stand on its own. Those who make the innermost thoughts outward expressions. Those who made a blank canvas have a voice of its own.

Those damn "millennials" ruin everything...except indie/pop music, these tracks are dope!

(Cover artists: Toro y Moi, Childish Gambino, St. Vincent)

Americana music is often hard to define because it encompasses so many seemingly different genres. Here's a playlist with some of the greats, along with some up and coming talent, who touch on every corner of the genre.

A Compilation of Alternative, Emo and Indie-Rock


 
 
 

Introduction

Feel free to take look at our program introduction. This will give you a behind the scenes look at what joining the program will entail. We’ll take you in depth on the purpose of Zero To 60, how it’s delivered to the client and much more.

Program Reading

In our program reading we’ll talk a bit about our philosophy and get all team members on the same page. This is also where we can educate the artists on , Understanding Intellectual Property, The Five Pillars and their functions, Industry Roles and where to start with team building.

Operations Setup

During the operations setup we’ll go over plans for team building. This may include labels, management, or booking agents as well as additional service providers or creative partners. Each artists has their own goals, but with a strategic approach we can ensure that you make a good first impression with the right people. Operations will also cover recording strategies, asset management, rights registration and revenue opportunities in crowdfunding and merchandising.

Performance Setup

This is where we will plan the next two years for your live performance strategy. We’ll talk about the frequency you want to perform, as well as the where, when and how. Once you’ve completed your performance setup your hole team will have an understanding of the goals and strategy for getting up on the stage.

Marketing Setup

During marketing setup is where we’ll discuss streaming strategy such as playlisting and algorithm planning. We’ll also cover social media planning and advertising. Your marketing strategy is vital to getting new listeners to your music.

Publicity Setup

Press and other publicity opportunities validate the quality of your project more than any other element. During this setup your team will ensure that the project receives a stamp of approval from the music community. This is also a time to prepare your story and make sure the artist has a clear understanding of how to speak with the public.

Branding Setup

Let’s make sure you look as good as you sound. During the Branding setup we’ll strategize and produce all additional content for your release and establish the visual brand for your artistry. Additionally we’ll begin to plan our partnership opportunities and make sure you are surrounded by like minded partners.

Live Performance Rollout

With all our prep done it’s time to hit the road. Our Live Performance rollout project will make sure that no step is skipped and we have the strongest performance schedule possible to support your projects release. This includes showcasing to industry and having an epic release party.

Project Rollout

Here is where everything comes together. With setup complete our project rollout will take us step by step through each release and ensure that all elements are efficiently connecting with each other.

Campaign Conclusion

After your primary release is finished we’ll do an analysis of the campaign, what worked and what didn’t? We’ll take a look at the next 6 months and help create a maintenance plan while you take a vacation to reset before embarking on the next campaign.