The Zero To 60 Certificate program is designed for aspiring music industry professionals desiring to learn about artist development basics. This 18 week course will fully prepare learners with the qualifications for entry level jobs in artist management, publicity, label A&R, booking agencies, brand and content development, and venues talent buying.Cohorts will learn the in-depth concepts and strategies we utilize when working with artists through the Zero To 60 - Day To Day Management program. This program has helped over 250 artists complete the development stage of their career and move into full time professional artistic work.

The Zero To 60 Certificate program is designed for aspiring music industry professionals desiring to learn about artist development basics. This 18 week course will fully prepare learners with the qualifications for entry level jobs in artist management, publicity, label A&R, booking agencies, brand and content development, and venues talent buying.

Cohorts will learn the in-depth concepts and strategies we utilize when working with artists through the Zero To 60 - Day To Day Management program. This program has helped over 250 artists complete the development stage of their career and move into full time professional artistic work.

Our full program launches in January of 2022.

We are offering a limited chance to participate in our Beta launch. Beta certificate learners will receive 50% off the list price of the program as well as be in the unique first position to represent the program to our Preferred Partners, many of whom have expressed interest in participating in the program through internship and interview opportunities.

If you have questions please contact Nathan Dohse at ndohse@agdentertainment.com

 
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October 2021 Beta Cohort - Deposit
625.00 1,250.00
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program overview

  •  Week One

    • Introduction to Zero To 60 and Artist Development

    • The 5 Pillars

    • The 6 Phases

  • Week Two

    • Content Creation Overview

    • Audio Recording

    • Visual Content

  • Week Three

    • Marketing Overview

    • Paid VS Organic

    • Socials and Voice

  • Week Four

    • Brand Partnership Overview

    • Sponsors

    • Non-Profits

  • Week Five

    • Publicity Overview

    • Bio Writing and Elevator Pitch

    • Features and Interviews

  • Week Six

    • Performance Overview

    • Showcasing and Local Development

    • Touring Development

  • Week Seven

    • Operations Overview

    • Service Partners

    • Industry Partners

  • Week Eight

    • Program Recap

    • Test Prep

    • Program Test

  • Week Nine

    • Artist Coaching Overview

    • Guiding VS Creating

    • Goal Planning

  • Week Ten

    • Artist Services Overview

    • Task Fulfillment VS Network Development

    • Professional Communication Skills

  • Week Eleven

    • Pitching Overview

    • Email Response and Call To Action

    • Holds and Confirmations

  • Week Twelve

    • Content Creation Recap

    • Timelines & Expectations

    • Recalls and Edits

  • Week Thirteen

    • Distribution Overview

    • Algorithm and Editorial Support

    • Expectations and Best Practices

  • Week Fourteen

    • Audience Growth Recap

    • Engagement Tactics

    • Measuring Data

  • Week Fifteen

    • Monetization Overview

    • Merchandising & Royalties

    • Performance Value and Payments

  • Week Sixteen

    • Project Management Overview

    • Test Prep

    • Test

  • Bonus Conference - Top 10% of Students

    • Client Acquisition Overview

    • Industry Revenue Models

    • Industry Business Models and Employment Opportunities

    • Artist Management Overview

    • How to measure potential

    • Personality and Work Ethic