- Hey everybody! In case you missed it on Tuesday evening (Sept. 22), we had some really great feedback from our first #ZeroTo60Chat. The topic was Image & Branding in the music industry, and there were awesome responses from people who brand musicians for a living as well as ideas from the artists themselves. Check out the highlights below!
Our first #ZeroTo60Chat question of the night: "How important is it for an artist's image to match up with how they identify their music?"
@agdentco A1: I find it important because sometimes the public see a band prior to hearing them. #zeroto60chat- Follow along with what one of our AGD Artist coaches, Nathan Dohse, has to say!
A1. Your audience will see you before they ever hear you. A cohesive image makes it easy to identify with your music. #ZeroTo60Chat
@agdentco Q1-As easy as it is to sync up image and sound, contrasting that can really set you apart. Think Outkast "Hey Ya" #ZeroTo60Chat- "As easy as it is to sync up image and sound, contrasting [that] can really set you apart. Think Outkast 'Hey Ya'" -Steve Jones
- @agdentco They broke away from the stereotypical hip hop image and set themselves apart with those victorian characters. #ZeroTo60Chat
- @stevecreates contrasting fashion to sound is Andre 3000s niche. He’s not just a musician but a fashion icon. It works for him #ZeroTo60Chat
@agdentco A1: Imperative for upward trajectory. Image can be used as an expressive medium just as an artist's music is. #ZeroTo60Chat- "Image can be used as an expressive medium just as an artist's music is" -Bo Latham
- "Let's say you're a medal band, wouldn't make sense to dress in bright pink. Image is important" - Shan Dan
A1 @agdentco #ZeroTo60Chat - image helps visually convey the general feel and tone of your music even before someone listens.Our second question of the night - What are the first steps to developing your image? #ZeroTo60Chat
- A2. Creating a cohesive look reflected from style to merch. Everything should look like it fits the image you want to present. #ZeroTo60Chat
- @agdentco you can start with a Pinterest board that all the members share. #zeroto60chat
- "You can start with a Pinterest board that all the members share" -Nathan Dohse
- @agdentco Q2-Figure out what you stand for. Ask yourself why you are doing it, who/what are your inspirations, what fuels you? #ZeroTo60Chat
- @agdentco A2: Explore muses; study notions; trial by fire; discover confidence; revel in your damn glory; reinvent yourself. #ZeroTo60Chat
- "Revel in your damn glory; reinvent yourself." -Bo Latham
how to be up-to-date with fashion in post-hardcore for e.g., what resources? #ZeroTo60Chat
@JimmyXRose Great Question "how to be up-to-date with fashion in post-hardcore for e.g., what resources? #ZeroTo60Chat"- @JimmyXRose don’t worry about resources. don’t copy. use your creativity and be true to yourself. make something new. #ZeroTo60Chat
- @JimmyXRose Marc Jacobs and Yves St Laurent are great reference points. #ZeroTo60Chat
